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Inquiry Model
Inquiry Task

Groups

Bayley and Adam
Ben, Kenny and King Sau
Janna and Michelle
Dianna and Michelle
Lucy and Chantelle
Ryan, Matt and Alex
Toby, Dominic and Edvard
Angela, Annie, Lianne and Danon
Hannah and Alina
Kaleb, Tim and Jason
Lauren and Sibusiso
Ryan, James and Jonathan

Lauren and Sibusiso

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Fertile Question:
How does advertising, including print, visual media and sound, affect and alter our opinions and perceptions as a consumer?

Tasks


0. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.
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1. What three questions are your group going to be investigating.
1.Do T.v ads have an%Proxy-Connection: keep-alive Cache-Control: max-age=0 affect than radio ads?
 2.Does branding influence the way we think?
Does Advertising influence the way we think?
2. Look at your questions, what do you think you will learn in your inquiry
I think that we will learn how TV and radio ads are different and if one or the other works more by grabbing peoples attention. I think that we will also see why people who sell the same brands make them different prices. We will also learn why people prefer different types of ads.
3. Have your group conference with the teacher
4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page.
Question no. 1:
TELEVISION ADS
  • To many companies who can afford it, this is the most effective way to reach potential clients.
  • The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events.
  • The majority of television commercials feature a song or jingle that listeners soon relate to the product.
Radio ADS
  • Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage
QUESTION NO. 2:
  • Yes since the media Newspapers TV, the Internet are our eyes to the world we have to be affected.
  • The media is the filter through which many of us see the world. They determine what's newsworthy and what isn't.
  • All media and advertising is not necessarily deceptive. When advertising highlights a benefit of a product or service and matches them with your needs it is beneficial to society. It plays an important role in helping our economy function. It is a tool for economic growth and way to inform the public. It helps increase competition, make productions efficient, lowering prices, creating jobs and improving overall livelihood.

5. Think deeper - Look back at your major question, how are you now going to use the information you have to answer this question.
I think this information will help us answer our fertile question by giving us heaps of information to prove that it does alter our opinions.
6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.
Me and Sibusiso are going to go to two componies who either advertise on television or radio NOT BOTH. and see how much they earn in a year.
We will compare the results of each yearly pay and see which one earn the most. There for we will see if television or radio advertiding works better.
7. Before you put this into action conference with your teacher.
8. Record on your wiki page the steps you will take to make your "SO WHAT" a success.
1. We will call the the shops and talk to the manager.
2. Next we will say where we come from and what our names are.
3.Then we will ask how much they earn in a year because of our inquiry.
4. After we will compare the results between each of the companies and see who earns most.
9.Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.
You will need to assess your group under each heading
Managing self - How did each member contribute and manage the jobs they had throughout your inquiry
Relating to othersProxy-Connection: keep-alive Cache-Control: max-age=0 0- Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.
Thinking - How well did you pose questions, collect and analyse info, consider values and responses made by other peProxy-Connection: keep-alive Cache-Control: max-age=0 le, evaluate your findings.
Participating and Contributing - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities.
Using language symbols and text - use and make meaning of the wide range of literacy including texts like newspapers, graphs, statistics, maps, visual and oral media etc.
10. Teacher assessment - set <%2